AdWords Wrapper is the official site of the original FREE Google AdWords keyword tool that wraps keyword phrases in 'quotation marks' (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.

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Google AdWords Keyword Tool

Enter a list of keyword phrases and AdWords Wrapper will convert it into 4 separate lists; (1) Broad, Phrase and Exact Match; (2) Phrase and Exact Match; (3) Phrase Match only; and (4) Exact Match only. Duplicates are automatically removed and keywords are sorted in character code order. Options include change to lowercase, remove bids, and remove URLs.

For example, if you enter:
adwords
google advertising
It produces:
Broad, Phrase & Exact Match
adwords
google advertising
"adwords"
"google advertising"
[adwords]
[google advertising]
Phrase & Exact Match
"adwords"
"google advertising"
[adwords]
[google advertising]
Phrase Match
"adwords"
"google advertising"
Exact Match
[adwords]
[google advertising]

You may copy and paste the keywords into Google AdWords, AdWords Editor, a text file, Excel spreadsheet, etc.

How to Use

  1. Enter keyword phrases into the box below (one keyword per line).
  2. Check one or more of the options (optional).
  3. Click the 'Wrap Keywords' button.

Options:
Change to lowercase
Remove bids
Remove URLs

Negative Keywords Wrapper

The Negative Keywords Wrapper converts keyword phrases into negative keywords. Bids and URLs are automatically removed.

How to Use

  1. Enter keyword phrases into the box below (one keyword per line).
  2. Click the 'Wrap Negative Keywords' button.

Your privacy is respected. AdWords Wrapper does NOT collect or store any of the data. The keywords you enter are processed and immediately discarded afterwards.

Google, AdWords, and Google AdWords are registered trademarks of Google, Inc. AdWords Wrapper is not affiliated or endorsed by Google, Inc.