AdWords Wrapper

Last Update: Wednesday, March 26, 2008.

The Google AdWords Wrapper is a FREE time saving tool that wraps keyword phrases in "quotation marks" (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.

Duplicates are automatically removed, and the list is sorted in character code order. Options include change to lowercase, remove bids, and remove URLs.

If you find this tool useful, please share it with others by adding a link to it on your web site. Don't forget to add the AdWords Wrapper tool to your favorites/bookmarks. Thank you.

If you are experienced with Google AdWords, you know that you can change keyword matching options to better target ads. If you're unsure, visit the Matching Options section in Google for more information on keyword matching.

What Does the Google AdWords Wrapper do?

Simply enter a list of keyword phrases and the Google AdWords Wrapper will turn it into 4 separate lists; a combination of Broad, Phrase and Exact Match, a combination of Phrase and Exact Match, Phrase Match only, and Exact Match only.

You then copy and paste the lists you want into Google AdWords, a text file, Excel spreadsheet, etc.

How To Use

To use the Google AdWords Wrapper, follow these easy steps:

1. Create your list of keyword phrases using the Google AdWords Keyword Tool. Personally I prefer Wordtracker.
2. Enter the keyword list in the input box below. Make sure each keyword phrase is on a new line.
3. Click (check) one or more of the options if you like.
4. Click the "Wrap AdWords" button.

Negative Keywords Maker

The Negative Keywords Maker lets you create negative keywords by inserting the minus sign "-" in front of keywords, with one click. Bids and URLs are automatically removed.

How To Use

To use the Negative Keywords Maker, follow these 2 easy steps:

1. Enter the keyword list in the input box below. Make sure each keyword phrase is on a new line.
2. Click the "Add Minus Sign" button.

Recommended Google AdWords Guides

Screenshot	Description
	The Definitive Guide To Google AdWords, by Perry Marshall, is a self help course on how to drive more visitors and pay less for each one on the Google AdWords pay per click advertising program.
	Format	Free Trial	Cost
	Downloadable ebook (PDF), MP3 audio, hardcopy, CDs & coaching	N/A	$49/$97/$197
	Visit The Definitive Guide To Google AdWords web site

Screenshot	Description
	Google Cash, by Chris Carpenter, is a self help guide on how to make money by promoting affiliate programs via pay per click search engines, such as Google AdWords and Overture.
	Format	Pages	Cost
	Downloadable ebook (PDF)	87	$49.95
	Read our Google Cash review Visit the Google Cash web site

Notes:
• Update: [02/19/07] AdWords Wrapper now displays wrapped keywords by related keyword group. I would like to thank Keith Sager for the suggestion.
• I would like to thank Rose Sylvia for the following suggestions:
  • Added "Phrase" & [Exact] Match - minus broad match
  • Added options to change to lowercase, remove bids, and remove URLs
  • Fixed the spacing issue when keywords includes bids and/or URLs
  • Added instructions on how to disable the IE7 clipboard - Do you want to allow this webpage to access your clipboard? pop-up alert
  • Added a link to How to enable copy to clipboard in Firefox instructions
• Please help improve the service by reporting any bugs found. I also welcome any interesting ideas on improving or using this tool. Thanks.
• If you're still waiting after 15-30 seconds, try again with a smaller list of keywords.
• AdWords Wrapper typically only takes about one second to process a thousand lines of keywords. I recommend entering a maximum of 4-5,000 lines of keywords.
• Please note that the Google AdWords Wrapper does NOT find keywords related to the keywords you enter. It merely reformats the keywords you enter for AdWords matching options.
• Google AdWords Wrapper displays the number of keyword phrases and gives a warning if you exceed the limit of 2,000 keyword phrases per Ad Group accepted by Google AdWords.
• Other factors beyond my control may affect the speed of AdWords Wrapper. For example, a slow internet connection, or if many people are using the tool at the same time. So please be patient.
• Privavcy Concerns: I respect your privacy. As such, AdWords Wrapper does NOT collect or store any of the data entered into the forms or generated via the use of the Google AdWords Wrapper tool. The data you enter is only used to generate the keyword lists and is immediately discarded after the keyword lists have been created.